Friday, October 30, 2015

thanks for making the windsor consultation wonderful fun

i want to develop a presentation on sustainability as the greatest communications challenge ever -with goal of trying to identify the few global corporate
brands that might jump ship from greenwashing as usual -which big organisations dare to be best partners for benchmarking millennaials race on which UN sustainability goal

i am thinking that I may be most successful if i start the presentation in beijing where i am privileged to know several extraordinary chinese 20 to 30 year old women who have visions brilliantly clear of whats intergenerationally at stake

 but I am up for a go at grand challenging mass media anywhere - say if you would like to join in

all the best chris macrae
guest editor 1999 triple issue journal of marketing management
 - brand reality - will brand leaders get back to valuing sustainability 


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