13% of humans are white - please don't let their vested interests end our specis---in english speaking world those who have not been censored by politicians have known democracy is useless -nay species terminating - unless big vested interests are kept out of capital cities-see the economist journals on this between 1843-1989 but not since directors included at critical times in 2000s capital one and google no wonder eu and usa have the worst kill rates of their citizens by covid for failing to understand this lesson- meanwhile astra zeneca shareholders should take a class action against every european leader who scapegoats the worlds most affordable vaccine- there has been at least 6 months to model how to distribute vacine- unless eu leaders who have failed their people the euro will become worthless..so much for the real lessons of entrepreneurship which the french said they defined the word around in 1800 but have so utterly failed since their politicians have played big get bigger games with eu and g8. want a second opinion - ask romano prodi why he translated the economist's 1976 entreprenurial revolution into italian or ask george soro why he was the first rich man to support gorbachev and those trying to make the fall of the berlin wall happy for orinary peoples of every place apart from stalinistos or ask pope francis why he lodged a formal complaint against strasbourdg's relenltess destruction of young europeans
astra.place - when european leaders kill their own people with misinformation on astra zeneca- over and over- what will be the punishment? jean monnet must be rolling in his grave at such scary leadership

wish audrey tang's curriculum was celebrated in all schools - and her reverse mentorship paradigm was core to sdg leadership
of europe's top politicians overlast 25 years beggars belief- now killing people through poorly designed random testing of vaccines that delayed roll-out and adaptability to virus variation- previously multiplier of subprime unemployment, destruction of livelihoods at europe borders inside outside eu, destroying a place's peoples opportunity to invest in either relative advantages or their own most entrepreneurial data mapmakers- to discuss rsvp chris.macrae@yahoo.co.uk - co-organised under 30s cop26 andtenth yearof adam smith scholars journal..

Albania, Andorra, Austria, Belarus, Belgium, Bosnia & Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, Estonia,
Finland, France, Germany, Greece, Hungary, Iceland, Ireland,
Italy, Kosovo, Latvia, Liechtenstein, Lithuania, Luxembourg, North Macedonia, Malta, Moldova, Monaco, Montenegro,
Netherlands, Norway, Poland, Portugal, Romania, Russia, San Marino, Serbia, Slovakia, Slovenia, Spain, Sweden,Switzerland, (Turkey), Ukraine, United Kingdom, Vatican City
SPECIAL THANKS 2020 TO EUROPE'S LIVESMATTER.CITY coalition: barcelona rome oxford-glasgow vienna geneva ...q1 when vaccine is born how can it be marketed so 7.5 billion ;;livesmatter? q2 from zoomuni.net- how can students and teachers help celebrate advancing sdgs on 75th year of UN
The Economist's entrepreneurial revolutions 49th annual league table of places sees barcelona and vienna playing most critical roles as tipping points of sdgs collapse unless we get back to understanding 90% of innovations advancing human lot start small deep and long in communi8ty or family lab not 90 day extraction mba thrones.
timelines of worldclassbrands -what if purpose of brand leaders will exponentially determine success or failure of our final 40 year examination in species sustainability -launched in 1988 with a series in the economist - year of brand, death of brand manager- what needed to die as the world united around death of distance technolgues was the advertising paradim of battling for minds with a different brand for every new product and in every different language- what would be the mos importnant new geres of brands? places? faiths? big data local platforms - how would adam smith and james watt quarter of a century 1760-2010 morph into humanising moore machine intel than human as we entered 4G and 5G decades: back in 1960s alumni of moore had promised 100 times more computation power every decade 0g 1970s onwards - thats an exponential of trillion times moore by end of 2030 than needed to code moon landing- such power depended on trust in collaboration around globalistion's most purposeful brand leaders as well as integration of community sized enterprise value chains if sustainabity golals were to be a united reality not just a greenwashing game
universityofstars -what if world class sporting leagues prepped uber champoins- once you're too old to stay top of the pops in sports song or beauty, what if you already know an sdg leader you want to share your and her alumni with
-launched 2004 in delhi with 100- gandhians after seeing some early reality tv competitions as well as writing up 184's story of the critical deadlines of morphing digital and pre-digital media to be the sustainably deepest of both not the socially most trivial -more
27 years of statistical incompetence of euro political leaders beggars belief and will be increasingly deadly - to discuss covid crises, fake banking, fake pece at borders, misvaluation of exponential risks, devil-takes hindmost policies impacting europe's youth rsvp cris.macrae@YAHOO.CO.UK SUBJECT DEADLY POLITICIANS ...Fascinating to track with hudson institute how many european countries have given up with the official advice of mr trump on building g5 and are letting carriers just do it with whomever offers the best deal washington dc technology's biggest leap -breaking 14 nov - many nations and continents are racing into 2020s with probably the biggest innovation crisis ever du8e to greed of governments spectrum auctions at $G #G- failure to let the peoples use 5g video would 5G exist without china -discussion welcome chris.macrae@yahoo.co.uk. 1957 JON VON NEUMANN - THE WORLD AND HUNGARIAN AMERUCANS MOST VALUABLE MATHS BRAIN DIES LEAVING AN IMMEDIATE LEGACY OF MOON RACING AND TWO AI LABS -ATLANTIC COAST FACING OUT OF IT BOSTON, PACIFIC CIAST FACING OUT OF STANFORD


Wednesday, March 2, 2022

 Today the global goals published 5 things we people can do about Ukraine https://www.globalgoals.org/five-ways-you-can-support-ukraine/  in 2005 I was a director of www.simpol.org - London's Year of Make Poverty History. If I recall The GlobalGoals is related to the BBC annual fundraiser (in 2005 called Red Nose Day). Although Mandela started hope in 2005 off at Trafalgar Square , everything ended in 7/7 including death of my mentor https://www.bbc.com/news/uk-11838135 . In 17 years going from 7/7 to Putin today - I am having difficulty recalling when did humanity last make a giant leap forward- i would love some leap forward case study references- anyone?

Monday, February 28, 2022

 My one visit to the wonderful young people of Ukraine was 1999- hence I know what inspired/concerned them and me from around 1999-2005 - from mid 2005 my greatest open space mentor was killed in 7/7 (the yrar that had begun as make poverty history in london spiralled sadly away from everything friends of 2025report.com teachforsdgs.com etc  had been working on - soon came subprime; and frankly i thing the west has disinvested in youth's sustainability in almost every way since- its not particularly useful to grumble about what my generation has been doing recently but when you see ukraine feb 2022 you have to ask almost every western lead politician should'nt they resign?- assuming that's not what you and I can help each other work on i prefer to go back to what was going well 1995-2005 (or leap forward to AI Hall of Fame Now) and maybe you can tell me where its still happening- i had a lot of family deaths etc from 2005-2012 to focus on so absolutely I failed to continue many things I should have done better on chris.macrae@yahoo.co.uk

Thursday, February 24, 2022

uktaine at the wrong end of big brothers' 266 years of whites wrongs

Postcard from Kyiv Fall 1999- chris.macrae@yahoo.co.uk whilst working at world's largest ad agency I got this call from 500 under 30s in Kyiv- would i talk about fake media's risks- unlike a parallel talk I gave at harvard after editing triple issue journal marketing management brand reality 1999  -the reception was kinder than any audience I can recall.. I have a feeling that I learnt far more than they did -

 our Q & A started the night before when a group met me at the airport- Q1 is life getting beter was my first question - answer yes but we have lost a lot of people Q2 what? A2 well a lot more of the oldest in our community have died - the USSR system attended to them better; .. over next 24 hours and dozens of questions later I felt I had not previously encountered such morally caring people as the youth of Kyiv 

=========== CUT to 22.2.22

as far as people who app adam smith or von neumann logics are concerned - Europe hasnt mapped moral systems of markets since 1758's guide by adam on how to do that -266 years of compounding wrongs may be too long for nature to bhe patient withj species homo sapiens- -we so hoped as glaswegians that5 the world woudl wake up november cop26 - clearly today proves that was all far worse than blah blah as normal

quanit adma may have been in style ....

admittedly communications wer4e several trillion times poorer in the age of horse ridden messneger- so when we impudently curious scots entrepreneurs report (eg see the economist from 1843) that about one sixth of the white world spun disastrous uses of machines 1760 to world war 2 - its not clear that if instead of the north sea's engine power ruling the waves, the japan sea had invented engines first life would be any better for 4 billion under 30s todays or ukraine people the lastest innocent victims of white wrongs 

(although culturally whats truly charming about asians is that most are united by consciousness mpovements aligned to nature not golden rule lawyers - so who knows if white male power was uniquely dismal to monoplise professions around?)


we cannot simply blame russians- since i was born in 1951 the peoples of russia jave never been free - in fact when the un was born one of the 3 graet problems was that a clinically insane man stalin was on the winning side; the other 2 problems - how to reboot economies with machines; how to give back to places that never saw machines including almost all of asians who = 2/3 of our species; the specific problem was the empires that had most trapped asian if uk and to a lesser degree francde were bankrupt - so how was independence to be launched to be given a fair chance to develop everywhere

YOUTHMARKETS.com  teachforsdgs.com

magically it looked by 1962 as if japan taiwan s korea (soon hk and singapore) had found solution of 100% employment in vi8llages and multi-win trsding supercities; kennedy saw that was a way all asia could develop but with his assassination - dallas thinking took over from dc the way it has ciulrurally always operated america round oil and gun power since the acquistion of the west coast  from mexico if not before

but please note until 1943 americans really had focused almost entirely on their own new world - they had no maps of the conflicts the old world's borders represented; it was never a smart idea to ask usa to peace keep out of japan/asia, germany/europe as well as dc - if kennedy had not been assiassinated his interdependence narrative ich bein ein berliner and from tokyo olympics with prince charles we are all tokoyoians could have spun a different world

still thanks to the legacy of the greatest maths network ever linkedin by cemtral euro von neumann we had the opportunity of 100 times more tech every decade since 1950s - whats truly staggering n(rotten failure to design societal media) is how kenendy was the only western politicain to free the next generation around a decade long gola - moon race; if even one world leader had invited youth to collaboratively change the world with what is now ij 2020s a billion times more tech than 1950s then surely human and artificial intel could have made the most of peace nature love instead of war carbon and hate 

american parents do have to take the responsibility for one madness - making college debt so large (that is the greatest destruction of youth ever committed anywhere given the tech multipliers we have known we were playing out si9nec 1950s)

2015 when the un deelared last 15 years chance of sustainability goals and wall street declared ESG decade the hop0e was every leader in the world would connect through new yrk sustainability networks not dc-dalla; not berlin-buissels sprouts; nor paris-london -it was time for white wrongs and male arrogance to me too and integrate all cultures/lives mattee; we nant blame all of the burdens of the old world on the haggard shoulders of mr putin but he seems determined to waste as many years of youths chance at sustainability as trump0 ju

will mr guterres please lock himself away with mr biden until those 2 whites work out which other whites in the old world can start repairingt old wrongs first -? or is extinction inevitable? as the bard would say to be or not to be - that is the question....


final edition 2025report.com - top b or not to0 be worldwdie systems sustainability mapped since 1984 with thaks to the economist 1843 to 1990; adam smithians since 1758 ; biudapest 2 most impactful sons since 1931 - help neumnn family nominate AI Hall of Fame - once they have made a start happy to get out of the way- I am just onme nationless scot terrified by national boders wherever they compound walls of hate intread of flows of mutual respect

Wednesday, November 17, 2021

Extract from Economist Norman Macrae 1971 survey of UK and EU

 Norman was the only journalist at EU's birth Messina; in 1976 he partnered with a young Romano Prodi to survey Entrepreneurial Revolution - why sustainability depended increasingly on health of sme (small-medium enterprise) networks not big corporation and big bureaucratics

Here are more of Norman's surveys on how much more humanity could do with von neumann machines (norman was this tech wizard's biographer) - our forthcoming book on noeman's greatest end poverty hero has this trailer  )- chris.macrae@yahoo.co.uk

From enemy she became lover




New Munich stands outside old

Munich, itself destroyed by allied

bombs but now rebuilt. Lost in this

new Munich’s glass and concrete cor-

ridors stands a modest row of semi-

detached houses, whose improbable

name is Torquato lasso Strasse. Who-

ever named that street must have been

a European romantic wanting to dress

up the common market's rather drab

prosperity. Perhaps he was thinking of

Tasso’s heroine in the “ Liberata,”

Armida, who advanced with hatred

in her soul on the sleeping Rinaldo, but

then without explanation or warning :  

From enemy she became lover. At

the root of the dccidely unroinantic

commercial construction of the com-

mon market lie two such sudden

reconciliations, After the war the

Oernan Armida embraced France.

Now, even more suddenly, neo-gaullist

France has embraced the not exactly’

slumbering Rinaldo of Bexley.



The fight inside Britain over whether

to “ join Europe ” has been and still is

bitter but little thought has been

given so far to what will happen if the

pro-Europeans win, or indeed to what is

already happening in a much

changed Europe. I'he purpose of this

survey is to remedy that. Both the

present and the probable futures seem

far from what most pro-Europeans

originally expected. In “I'he Phoenix

is short-sighted ” (The Economist,

May 16, 1970) Norman Macrae des-

cribed the argument to which vc have

all now become inured :


The greatest debate in British histoiy at

present seems to be conducted mainly

between inaccurate pedants and unspcci-

tic romantics. The pedants argue against

a decision that will affect our descen-

dants for centuries by composing wholly

erroneous micro-economic equations

based on the 1969 off-farm price of

butter. The romantics try 10 waft us

into a huge but little-discussed con-

stitutional change »n trailing clouds of

purple guff.


The time for micro-economic equa-

tions and ]mrple gulT has since been

left behind. Changing the dollar's

value a fortnight ago against every

European currency willy-nilly

thrust Europe's nations closer together.

Today British entry begins to seem a

minor event. That paradox has been

put in an exaggerated way by Mrs

Miriam Cainjis :


Within the span* of a few weeks this

past summer Mr Nixon announeed that

i* would shortly be visiting the

People’s Republic of China, . . . two

astronauts rode around on the surface of

the moon in a contraption looking not

unlike that used by the less athletic

breed of golfer, and the United Stales

blew a gaping hole in the Bretton Woods

structure that has served as the frame-

work f(jr the economic relationships

among most of the non -communist parts

of the world for the past 25 years. The

three events having, apparently, nothing

to do with Europe have, in all prob-

ability, a good deal more to do w'ith the

shape ot Europe in the decade ahead

than has our event [British entry]

ostensibly designed to make a major

impact on the character of the Euro-

pean construction.


This survey does not indulge much

in geopolitics, It concerns itself only

with Europe and only with the next

few \ears — ^with the immediate after-

math). *n other words, of the belated

completion of British entry, and of the

.equally belated watershed in postwar

history crossed by President Nixon last

August 15th and December 20th.


The first of these, the 'impact

of British entry, could splinter Europe

furtther or be the making of it. The

second. Mr Nixon's home truths last

Augu.st, opens up the question of how

easy Europe will find life with fewer

and less ceriain economic and military

guarantees coming to it from America.

The tempiation field out bv both

events is for Europe to return to its

old divided wavs, trusting to luck that

the past 27 years of peace and plenty

have somehow been ordained by a

nuclear god to last for ever.


Agenda for change


This survey will look at the changes in

the nature of commerce whicch

British entry into ine common market

will confirm. It will also look at how

Europe will use the econoimc influence

which its wealth give n. in an econo-

mic world whose big members begin to

resemble competitive carbon copies of

one another with little room left for

trading give and take. Britain brings

a financial way of looking at business

that could make London into Europe’s

New York, and Europe consequently

into a more real economic entity than

Brussels alone could create.


Then the uncertain future of

Europe's relations with the super-

powers, notably with America and

therefore with the Soviet Union, will

have to he considered. This in turn

raises the problem of Europe’s security

and defence.


All these together suggest that

Europe will function at all only if the

chemistry of its politics and self-

interest is enough to bind together

tho.e nationalistic atoms of Germany,

France and Britain which have spent

centuries flying apart. The success of

this triangular relationship will prob-

ably decide all.


It will not be achieved in Brussels,

whose place as an autonomous centre

of power is open to doubt. So, before

plunging in, let us first dispel this and

other common market myths.



What the EEC is not



Perhaps all of us most of the time have

been misled by the common market’s

own inner contradictions. Its first myth

is to call itself Europe, when it is in

reality a self-centred customs union,

plus a self-centred farm policy, put

together by increasingly self-centred

individual governments. Its joint insti-

tutions are peopled by romantics who

are older than they were when the EEC

was born in 1958, and whose idealism

grows old with them. Most confusing

of all, the common market exists, is

indeed the only remotely likely pan-

European structure in existence, and

yet what makes it attractive to late-

comers like the British is the fact that

it barely does exist at all. The Euro-

pean Economic Community (to give it

its founding name which Brussels,

typically, has now changed to the more

grandiose, less accurate “ European

Community”) is an infant creature,

barely formed. The point of elementary

schools, says Paul Goodman, the

American education!^, is to undo

the damage done at home, so the child

can begin to breathe again and be

curious.” With Britain joining, both

the Six and Britain are about to leave

home and go to school to mature



British entry, the consequences of

the Nixon package, the Franco-

Cjerman argument have combined to

make a busily ineffectual shambles of

the common market at the very

moment when everyone had expected

that the EEC would be allowed to go

into a sort of collective chrysalis,

inside which might be generated the

European butterfly everyone has been

waiting for. Instead, that chrysalis is

being smashed open before the meta-

morphosis of the creature inside has

had time to take place. The sight of

big countries squabbling is entertaining

for journalists and anti-marketeers, but

for very few other people. The second

myth among Europeans is their half-

boast, half-complaint that Europe sinks

these difrerence.s best when faced by

outside threats. Hungary, Suez, fear of

American military withdrawal, sheer

distrust of lohn Foster Dulles's con-

tacts with Khrushchev over Berlin, are

.said to have helped to get the Treaty

of Rome off the ground by 195,8.

Likewise the invasion of Czechoslovakia

in 1968 is supposed to have helped

persuade de Gaulle that the time was

come to talk to Britain again. Or so

the argument runs.


Nearer the truth is that the Treaty

of Rome got off the ground as the



truncated commercial relic of a much

grander dream — a political and defence

community — and then more by virtue

of Franco-^German accord than because

of the existence of an outside threat.


Even this latest year of achievement,

1971, owes little to outside threats. The

Six’s agreement on an experimental

try at monetary union was reached last

February in a time of relative monetary

calm. And when it was confronted by

a threat from outside it immediately

fell apart. It was settled in the first

place by a Franco-German deal. And

it fell apart when France’s and

Germany’s interests fell apart. Equally,

British entry was in the end not

achieve because of the pressure of an

outside threat. It was achieved more

by the internal arguments (some of

them strictly commercial and vote-

catching) which were at work in France

after de Gaulle, and it was achieved

more particularly by the revived

French neurosis about the gathering

political strength of Germany.


“ You ask what the common market

is to us ? ” said the man from Siemens.

“ It is very little more than a machine

for making words.” It is a harsher

judgment than the men in Brussels

deserve. But it exposes a third myth,

the confederal and even federal dreams

of “ voung men ” now in their forties

and fifties who grew up on the gradual-

ist approach to a European ideal put

forward by Jean Monnet, Rolxirt

Schuman and Paul-Henri Spaak. The

tale in Brussels is now no longer, as

Mato, EEC, WEU,

Scaliger would have wi^ed, “dealing

with the praises of brave men.”


The dreams of the 1950s are gone

partly because the 1950s are gone.

They were, as Mr Callaghan said this

October to the Labour party in

Brighton, admirable ideas in their

time. As usual when he is power-

broking, Mr Callaghan made half the

point. Ilie other half is that as the

result of those dreams the EEC now

exists in a somewhat different form

from the old hopes people had for

it. The day is receding when Europe’s

soverei^ nations will allow ithe E^’s

institutions to become sovereign instru-

ments for a federal power.


A rule for newcomers


What is and will be confusing for the

newcomer is that the EE£, precisely

because it is such a slight creation thus

far, will be described to him in quite

different terms by different people. As

a bright young Frenchman in a place

of considerable common market power

answered when asked whether, in die

middle of a Franco-German bust-up,

the common maiket could any longw

be said to exist : “ So lon^ u we all

keep talking about it, it exists.” Those

hoping to fathmn die common market

should start with a single rule : never

take on board what diey hear or read

from Brussels imtil the idea has been

thoroughly checked out in the national

oqiitals. It almost always turns out to

be different in Paris, Bonn, Rome and

Ha^, which is s^ere the deci-

sions and the deals are made.



Not another America


A final myth is to imagine that Euro-

pean unity will owe much to the

pattern set a century before by the

United States of America. That Ameri-

can pattern, so fine at the fume, is an

illusory one to copy today. America is

having to cope wi^ the fact that free

and capitalist continents, even when

they speak a single language (which

Europe does not), are not easily run by

a single rentral government. The one

telling point which the British Conser-

vative party’s pet anti-marketeer. Sir

Derek Walker-Smith, has made all year

was when he taunted the majority

lined up against him at the party con-

ference with the remark : “ Super-

power does not seem to bring

super-happiness, does it ? ”



Europe has the resources to become

an actual superpower but its people

are increasingly unwilling to allow &is

to happen. Why ? Rightly or wrongly

Europe’s people do not fear invasion

from outside. Rightly or wrongly they

lose btde deep over ^e notion of being

won to communism by Moscow-

financed subversion. Rightly or

wrongly west Europeans, though they

may cordially detest many of one

another’s policies, no longer expect to

go to war with one ano&er.


Lastly, what made America one were

the frontier tensions and racial legacy

which led a northern, and later a cen-

tral, federal power, at a certain point in

American history, rightly to impose its

will on socially r^ressivc, disorganised

and hopelessly under-financed local

“ states.” A social need for one western

Europe does not now exist. If that

need did exist some people doubt if

the establishment of a European

government would be the way to satisfy

it, for it would be further removed

from the plain citizen than are the

already over-complex national govern-

ments in Europe today. Today’s mood

is very much against more bigness and

centralisation. The myth of the

dreamers is to think a single entity

is being built. What is being built is

a base of common interest which may

one day be an entire construction of

harmony. According to the Oxford dic-

tionary, harmony is a “ combination of

musical notes,” not, as harmonisers in

Brussels often seem to prefer, a angle

boring sound.


The place to start building a base is

at the bottom ->50 let us turn first to